Variable Data Print
(VDP) automates the production of personalized and relevant printed communications that motivate recipients to respond. In other words, variable data printing easily changes texts within the same image without slowing down the printing process. For example the newsletter you recieve in the mail with your name printed on it like part of the advertisement. Your neighbor recieved the same newsletter but with their name on it. The elements such as text, graphics, or images can be changed instantaneously during the print process without delay.
Whether used to acquire leads, increase sales or bolster customer royalty, a growing number of enterprises today understand the unique power of dynamic print within the realm of one-on-one marketing. As the tactile media in an increasingly online world, print and direct mail are unique in their ability to convey messages with impact.